Privacy Policy
1. Introduction
Willow Guild values and respects the privacy of its users and is committed to safeguarding the confidentiality, integrity, and availability of personal data. This Privacy Policy outlines how we collect, use, and protect your personal information in compliance with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable privacy regulations. By using willowguild.com, you entrust us with your information, and we make it a priority to uphold your rights through secure and transparent data handling practices.
2. Scope and Data Controller Responsibility
This Privacy Policy applies to all users of the website located at willowguild.com (the “Website”) and any associated services. For the purposes of applicable data protection laws, Willow Guild is the data controller responsible for determining how and why your personal data is collected and processed when you interact with our Website and offerings.
3. Categories of Data We Process
We may collect and process the following categories of personal data, either directly from you or automatically through your use of willowguild.com:
a. Usage Data
Information such as your IP address, browser type, access times, referring URLs, page views, and navigation paths—collected for system administration, security, and insights on site behavior.
b. Account Data
Information you provide during registration or checkout, including your full name, shipping/billing address, email address, and contact number.
c. Profile Data
Details about your purchases, browsing history, account settings, wishlists, and interests that help us tailor content and recommendations to you.
d. Communication Data
Records of your communications with us, including emails, support tickets, live chat transcripts, or customer service inquiries.
e. Technical Data
Device identifiers, hardware model, operating system, browser plugins, screen resolution, language settings, and other system-level configurations used to improve service functionality and security.
f. Transaction Data
Payment-related data including card issuer, transaction ID, billing details, delivery information, and other records relating to purchases conducted via our Website.
g. Preference Data
Your choices regarding marketing communications, brand affinities, product interests, and opt-in preferences stored to honor your consent across services.
4. Legal Bases for Processing Personal Data
We process your personal data based on one or more of the following lawful bases as prescribed by the GDPR and aligned with CCPA requirements:
– Consent: When you voluntarily provide personal data or agree to receive marketing materials.
– Contractual Necessity: When processing is required to fulfill our contractual obligations to you, such as delivering goods or services.
– Legitimate Interests: When it is necessary to improve our Website, detect fraud, ensure network security, or enhance user experience—balanced against your privacy rights.
– Legal Obligation: Where we are required to comply with statutory duties or respond to lawful governmental requests.
5. Your Data Rights
As a data subject, you have specific rights under the GDPR and comparable provisions in the CCPA:
– Right of Access: You have the right to know what personal data we hold about you and request a copy.
– Right to Rectification: You can ask us to correct inaccurate or incomplete data concerning you.
– Right to Erasure: You may request the deletion of your personal data under certain conditions.
– Right to Restriction: You may limit how we process your data without requiring its deletion.
– Right to Data Portability: You may request a structured copy of your personal data for reuse elsewhere.
– Right to Object: You can object to processing based on legitimate interests or direct marketing at any time.
To exercise any of these rights, please contact us using the information provided in Section 13.
6. Security Measures
To protect your data from unauthorized access, disclosure, alteration, or destruction, willowguild.com employs industry-standard security measures, including:
– Encryption of data in transit and at rest, including SSL/TLS protocols.
– Access control mechanisms to restrict access to personal data to only authorized personnel.
– Data backups and regular system audits to ensure integrity.
– Ongoing staff training concerning privacy principles and data security practices.
7. International Transfers
Should we transfer your personal data outside of your country, we ensure adequate safeguards are in place. For data transfers from the European Economic Area (EEA), we utilize Standard Contractual Clauses and obtain assurances from third-party processors to comply with local privacy standards.
8. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, or as required by applicable legal, regulatory, or contractual obligations:
– Account and Profile Data: Retained for the duration of your account and up to 6 years thereafter.
– Transaction Data: Retained for tax and auditing purposes for no more than 7 years.
– Usage and Technical Data: Retained up to 24 months to monitor and analyze site performance.
– Communication Data: Retained for 3 years following last contact for audit and customer care review.
9. Cookie Policy
We use cookies and similar tracking technologies for the following purposes:
– Essential Cookies: Necessary for Website functionality, security, and transactional features.
– Functional Cookies: Enable basic site customization and user preferences.
– Analytics Cookies: Collect aggregate data related to page views, time on site, and navigation for performance insights.
– Performance Cookies: Help us improve page load speed, responsiveness, and issue tracking.
10. Cookie Management and Legal Compliance
Pursuant to GDPR and CCPA, you have the right to determine how cookies are used on your device. On initial visit, willowguild.com displays a cookie consent banner allowing you to:
– Accept all cookies
– Reject non-essential cookies
– Customize your preferences
You can update your cookie settings at any time via the site footer or through your browser settings. Withdrawal of consent will not affect the legality of any processing performed beforehand.
11. Children’s Privacy
We do not knowingly collect or solicit personal data from children under the age of 13. If you are a parent or guardian and believe we may have collected information from a child unknowingly, please contact us at [email protected] so we may take immediate steps to delete such data.
12. Changes to This Policy
We reserve the right to modify or update this Privacy Policy to reflect changes in our practices or legal requirements. When material changes are made, we will notify users via prominent notice on willowguild.com or by direct communication where applicable.
13. Contact Us
If you have questions, concerns, or wish to exercise your data rights, please contact our privacy team via email:
We uphold all applicable data protection laws and are committed to ensuring your rights and privacy are respected at every level of your experience with willowguild.com.